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Skyrocket Revenue: Tailor & Personalize Corporate Wellness Programs

Oct 28, 2019

The most successful workplace wellness programs are those that are tailored to an organization’s culture and to each employee. Say good-bye to one-size-fits-all programs with the Wellness Compass!

This the fourth and final blog in the 4 Ways to Skyrocket Revenue in Your Wellness Company series.

As a health and wellness provider, you want to be innovative and deliver programs that are unique and get results. You want to attract new clients while continuing to impress your existing clients and keep them coming back. To do this, a tailored approach is a must!

Tailored to the Organization

As mentioned in the series introduction blog, organizations like to incorporate their unique culture, values and commitment to employee health in their programs. Successful wellness providers know that to design and deliver the most effective programs, leadership input and participation is essential. Work with company leaders to identify what values are most important to them (hopefully you know this already but if not, talk about it!)

Does the organization…Skyrocket-Series---Tailor-Wellness-Program.png

  • Have clear health and wellness objectives?
  • Have experience providing wellness activities already? Or are they just getting started? 
  • Support employees with taking time during the work day to exercise?
  • Have health-minded leaders? (if they are unfit themselves, you know where to start!)
  • Offer facilities to support healthy activity? (e.g. bike racks, showers, fitness facilities, etc.)
  • Understand where the most significant health costs are coming from? (e.g. look at health and prescription costs)
  • Have employees in one city, region, country or around the globe? Depending on the answer, wellness programs may need to adjust to different languages and cultures.

Once you understand the organization’s goals and objectives, you can better tailor programs. Using the right corporate wellness solution can make all the difference, making it easy for you to tailor programs and measure results.

3 Ideas to Align Wellness Programs with Company Goals

Here are 3 possible ideas that may be relevant to an organization’s goals and culture:

1. Community Engagement Happy friends gardening for the community on a sunny day

If your organization has a strong presence in your community and you want to encourage employees  to volunteer and get active, then offer a wellness challenge that celebrates (and potentially incents) employees who do random acts of kindness, volunteer, or help a stranger/friend - all of which can go a long way to boost morale and health. Volunteering is good for body and mind.

Employer-Supported Volunteering can be measured in a variety of ways including personal benefits (e.g. volunteer hours), employee engagement (e.g. surveys), community awareness, donations (corporate-only donations, corporate-match to employee donations, or employee-only) which can potentially be captured in your wellness technology.

2. Engage ALL Employees Including Global & Remote Staff

Many organizations start with grass-roots programs but hit a barrier when they have employees working in a variety of locations, around the world and/or from home-based offices.  An “Around the World” activity challenge may be an excellent solution. See how HRG North America took their grass-roots employee wellness program to the next level.

3. Incent Employees to Take a Break

In today’s technology age, constantly being ‘connected’ can negatively impact an employee’s mental andHands squeeze the coup winner against lightning dark sky.-1 physical health. More companies are encouraging employees to ‘unplug’ from their devices and truly ‘switch off’. Why not incorporate these ideas as part of a wellness program? 

Employees could earn points for: 

  • Taking vacation without logging in so employees return refreshed and energized.
  • Attending/listening to mindfulness programs.

The better you align wellness programs with an organization’s culture, the more likely you will see improvements in employee health and well-being.

Partner With Best-in-class Third Party Vendors

Health and wellness providers typically have a variety of clients with different needs – some will be just starting out with their programs and others will be more sophisticated always looking to push the boundaries and may be living the Results-Driven Wellness Strategy. For these clients, you need to kick it up a notch and go beyond the ordinary wellness programs.

Sometimes you have the creativity and know-how to do this on your own but if you don’t (or don’t have the bandwidth in-house), you can always seek business partnerships with wellness vendors that provide complementary services. 

CoreHealth has an Integrated Marketplace of third-party, best-in-class corporate wellness vendors that ‘bolt on’ to our wellness technology. They specialize in common-practice or niche-focused products or services including:

  • Health Education
  • Coaching
  • Health Assessments 
  • Financial Wellness
  • Incentives
  • Telehealth
  • Nutrition
  • Devices
  • Fitness
  • and more!

Ready to Tailor & Personalize Programs?

CoreHealth would love to show you how you can.

Book a Demo

Additional Resources You May Like

Check out these other great resources to help you grow your wellness revenue.

Or pick your business to find resources relevant to your needs:

About CoreHealth Technologies

CoreHealth Technologies Inc. is a total well-being technology company trusted by global providers to power their health and wellness programs. Our wellness portals help maximize health, engagement and productivity for 3+ million employees worldwide. We believe people are the driving force of organizations and supporting them to make behavior changes to improve employee health is in everyone’s best interest. With the most flexibility, customizations and integrations of any software in its class, CoreHealth’s all-in-one wellness platform helps grow great wellness companies. Simple to sophisticated, based on you. For more information, visit the CoreHealth website or YouTube Channel.

CoreHealth Marketing

Written by CoreHealth Marketing

The CoreHealth Marketing Team is a fun group who love to laugh, work hard and put our best foot forward with our total well-being technology and in the health and wellness industry.

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