In an earlier blog, we broached the subject of How to Sell Wellness to C-Suite. Due to the overwhelming response and interest in the presentation template we provided, we just knew this was a topic near and dear to every wellness professionals heart!
Since CoreHealth is fortunate to partner with thought leaders around the globe, we 
wanted to take this topic a step further and sought expertise from wellness thought leader Larry Chapman of the Chapman Institute. The Chapman Institute’s mission is to offer training products for professionals in the Worksite Wellness field that allow them to deliver world-class wellness programs and reach their own career goals.
To deliver world-class wellness programs, it’s important to identify where you are at as an organization and be realistic about your objectives and how you will achieve them within your wellness model. Helping employees to improve their health and well-being contributes to better engagement and employee performance – ultimately impacting the bottom line (which the c-suite likes!)
START SMALL - DON’T BOIL THE OCEAN
As an example, if you don’t currently have a healthy culture which may include a heavy smoking population, jumping in to a results-driven wellness model (more details to come) won’t set you up for success and could potentially be frustrating to employees. As with most things in life, it’s best to start small and evolve vs. trying to boil the ocean from the start.
Remember:
20% of people are intrinsically motivated by wellness (1 out of 5).
You have to focus on engaging those not intrinsically motivated.
THE 3 WELLNESS MODELS
This 4-part series is an introduction to the three major wellness models Larry teaches as part of his wellness certification programs. These models outline the strategies and how to knowledgeably promote each to the c-suite (e.g. CEO, CFO, CHRO, etc.) so you can position your current (or desired) program appropriately.
As a wellness professional, your success depends on your ability to meet expectations so you need all the skills to level set what your senior executives can expect.
Wellness Model |
Feel Good
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Traditional
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Traditional
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Objective |
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Perfect for |
Organizations that:
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Organizations that:
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Organizations that:
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Approach |
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Expected Results |
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Measurement |
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Additional Comments |
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The next three articles will delve deeper into each of these models - so stay tuned for future posts.
If you haven’t seen this model before, you may be able to easily identify which model your wellness program naturally fits into plus gain some insight into where you they can evolve to.
SUPPORTING YOUR WELLNESS MODEL
As your wellness programs grow and develop, you will need to focus on delivering them more effectively and likely experience an increase in administration. At a certain point in the evolution, many organizations recognize they just can’t manage it through spreadsheets, Sharepoint and email – it may be time to investigate wellness technology. If you are at that point, please download this requirements checklist to help you with your research.
About CoreHealth Technologies
CoreHealth Technologies Inc. is the leading corporate wellness platform trusted by more than 1000 organizations, ranging from medium-sized businesses to Fortune 500 enterprises. At CoreHealth, we believe that developing the best employee wellness programs is all about giving wellness companies the right code, design and access to the latest innovations. With the most customization, integrations and reliability of any software in its class, CoreHealth’s powerful wellness technology lets users focus on growing great companies. For more information, explore the CoreHealth website
Written by Cindy Danielson
Cindy Danielson is CoreHealth's Marketing Maverick and team leader with a passion for connecting people and technology. In addition to marketing, she has experience as a Benefits Brokers, HR Professional and Project Manager.
