Is Your Wellness Program Like an Airport?
Evolve your wellness programs to be like a mall not an airport. Providing choice and options can make a big difference. Let us explain what we mean.
At an airport, passengers arrive, and then leave. Perhaps they grab a cup of coffee in between and enjoy it over a magazine. Ultimately, however, there isn’t much of a reason to attend an airport for purposes other than pickup and drop-off.
The same can be true for wellness programs. Maybe you offer a Health Risk Assessment (HRA) and wellness challenges, but struggle to find additional reasons for your participants to log into their wellness portal.
EVOLVE YOUR WELLNESS PROGRAM TO BE LIKE A MALL
What if your wellness program was more like a shopping mall?
A mall has something for every audience. Maybe you want to get new shoes, or grab a bite to eat, or get that big screen television you’ve had your eye on. And even if you don’t have an agenda going in, there are so many options that you’re bound to find something worth looking at.
This is where a Health Library becomes useful.
WHAT IS A HEALTH LIBRARY?
A Health Library offers a comprehensive list of wellness related topics and content that a participant can browse through at their convenience. If a participant, for example, wanted to find low sugar recipes to address a Diabetes risk identified in their HRA results, they could find a variety of related options in a Health Library.
A Health Library could also offer assistance for topics that have nothing to do with the current wellness program they’re participating in. A person who wakes up with a sore back may be able to find some useful stretches or exercises to perform rather than missing a day of work. Another may learn some stress coping techniques for a difficult life scenario that makes them more productive. In these ways, a Health Library not only drives engagement to your wellness program, but also offers a potential return on investment (ROI) to your bottom line.
LACKING TIME OR KNOW-HOW TO BE A CREATIVE WRITER?
Speaking of bottom lines, are you a content creator or a wellness provider? If the latter, you probably face a common struggle in the industry: finding the time and resources to offer new, dynamic content. Once again, this is an area that a Health Library can assist with.
Let someone else provide content while you manage the diverse needs of your wellness participants.
A Health Library typically includes:
- Health tips
- Healthy recipes
- Monthly newsletters
If the idea of a Health Library is sounding appealing, consider a Health Library from Inspired Perspectives, a CoreHealth Wellness Network partner. The Healthy Perspectives Library is seamlessly available to participants via our all-in-one corporate wellness platform.
HEALTHY PERSPECTIVES LIBRARY
The Healthy Perspectives library is divided into four intuitive sections that cover all areas of health:
- Inspire to Move
- Nourishing You
- Health Harmony
- Good Decisions
Health Perspectives Library of content is concise, impactful, memorable and easy to digest.
Recognizing the importance of being impactful without being overwhelming, the Healthy Perspectives Library is suitable for a diverse audience looking to improve their health. For a wellness provider, it may be the solution you need to drive engagement with your wellness programs and improve ROI.
READY TO SHOP FOR A HEALTH LIBRARY?
If you are a wellness provider ready to evolve your wellness programs into a mall with endless options?
OTHER HELPFUL RESOURCES
You may be interested in some of these other helpful blog posts:
- 10+ Must Have's in Corporate Wellness Technology
- How to Sell Wellness to the C-Suite
- The Recipe for Successful Wellness Challenges
ABOUT COREHEALTH TECHNOLOGIES
CoreHealth Technologies Inc. is the leading corporate wellness platform trusted by more than 1000 organizations around the world, ranging from medium-sized businesses to Fortune 500 enterprises. At CoreHealth, we believe that developing the best employee wellness programs is all about giving wellness companies the right code, design and access to the latest innovations. With the most customization, integrations and reliability of any software in its class, CoreHealth’s powerful platform lets users focus on growing great companies. For more information, explore the CoreHealth website.
Written by Cindy Danielson
Cindy Danielson is CoreHealth's Marketing Maverick and team leader with a passion for connecting people and technology. In addition to marketing, she has experience as a Benefits Brokers, HR Professional and Project Manager. She loves sales and marketing process while leveraging systems such as Salesforce, Microsoft Dynamics CRM and HubSpot.