3 Reasons Why Meeting With Your Account Manager Can Help Your Wellness Company Succeed
Everyone who knows their account manager loves having an account manager, right?! An account manager gives you someone to turn to for anything and everything. However, a good part of their day is usually spent putting out fires and being reactive but, this can be avoided. One of the primary reasons the account manager role exists is to provide a proactive customer service approach.
If we know concerns in advance, we can work together to find ways to optimize the customer experience.
Many of our most recent changes at CoreHealth are a direct result of customer feedback via calls with account management.
YOUR TIME IS VALUABLE TO US
It's ironic but one of the biggest struggles account managers face is getting calls booked - customers are often just too busy! If it's not the top 'fire' of the moment, our calls can get lost in the shuffle.
Meeting with your account manager on a regular basis can result in long-term savings.
Using a fictional startup wellness company called Acme Wellness, we'll outline some of the challenges customers have unnecessarily experienced due to limited communication with their account manager - and how they could have been avoided.
HOW YOUR INVESTMENT CAN PAY OFF
Acme Wellness has a small staff who are always busy. They’d like to hire more employees, but until they’re revenue positive, they are unable to do so. Due to the lack of resources, meeting with their account manager has not been top priority.
CONSEQUENCES OF NOT MEETING
Unfortunately, Acme Wellness suffered some consequences by putting off their meetings. They:
- Lost a customer because their employee wellness portal required significant manual work to create multiple incentive programs.
- Missed deadlines and lost the faith of their customer.
- Worked a lot of overtime, because they felt the software training they received was inadequate, and had to figure things out with trial and error. When they’ve asked for further training, they were told it would cost them money that they don’t have.
- Missed landing a couple of big prospects because the employee wellness software didn’t include a necessary feature and a certain integration wasn’t available.
By now, Acme Wellness is frustrated and feeling like they've been let down by their employee wellness software vendor. At their wits end, they recall they have an account manager!
Being proactive would have saved a lot of time and expense.
HOW ACCOUNT MANAGERS HELP
Problem #1: Manual Work On The Incentive Program Caused Deadlines To Be Missed
If Acme Wellness had met with their account manager, they would have learned that the latest software update would have made the configuration of their incentive programs much easier.
Problem #2: Worked Overtime Due to Insufficient Training and Can’t Afford More
If Acme Wellness had met with their account manager, they would have learned about some creative solutions or that additional training could have been negotiated.
Your account manager will go to bat for you. It's in the best interest of both parties to achieve customer success - work together to reach a win-win solution.
Problem #3: Lost Prospects Due to Missing Features and Integrations
If Acme Wellness had met with their account manager, they would have discovered that the feature they wanted was scheduled for a future software release. Alternatively, we could have also explored workarounds or third-party integration options.
We can’t help customers if we don’t know their challenges and obstacles.
SMALL INVESTMENT = BIG PAY OFF
We hope these examples help illustrate how a small investment of your time, can lead to a big payoff. Acme Wellness could potentially have been more profitable and hired the help they need, by taking a proactive approach.
Fortunately, they eventually spoke to their account manager and are now working together to improve their outcome and are living happily ever after.
To quote the infamous Jerry Maguire:
"Help Me, Help You!"
We're looking forward to speaking with you soon!
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ABOUT COREHEALTH TECHNOLOGIES
CoreHealth Technologies Inc. is the leading corporate wellness platform trusted by more than 1000 organizations, ranging from medium-sized businesses to Fortune 500 enterprises. At CoreHealth, we believe that developing the best employee wellness programs is all about giving wellness companies the right code, design and access to the latest innovations. With the most customization, integrations and reliability of any software in its class, CoreHealth’s powerful platform lets users focus on growing great companies. For more information, explore the CoreHealth website.
Written by Cindy Danielson
Cindy Danielson is CoreHealth's Marketing Maverick and team leader with a passion for connecting people and technology. In addition to marketing, she has experience as a Benefits Brokers, HR Professional and Project Manager. She loves sales and marketing process while leveraging systems such as Salesforce, Microsoft Dynamics CRM and HubSpot.