Gamification is a tool to boost employee engagement and worksite culture. Here's what it is and how to do it! Making things fun is an important part of health and life.
Not convinced? Think about a coffee shop stamp card. Most of us will go out of our way to rack up stamps and earn a free drink. Suddenly our morning coffee is more than a caffeine hit – it’s a chance to win!
Starbucks does a great job of turning purchases into a game. In their customer loyalty program, users can level up from ‘Welcome Level,’ to ‘Green Level,’ to ‘Gold Level,’ where you win a customized gold card – and feel the exclusivity that comes with it.
Leveling up and achieving ‘gold status’ with a personalized card stimulates our brains to feel accomplished – like part of an exclusive club. We gain a sense of satisfaction that motivates us to keep doing a certain behavior – in Starbucks’ case, buying coffee. No wonder the trend of gamification has caught on!
Another example is the fitness app Strava. Users track workouts, see progress over time, and compete with themselves – and others! The shareable stats in the app let us compete with, or show off to, our friends. And when we see our progress, we get an automatic motivation to do better. It’s basic psychology at work - people love challenging themselves and pushing past previous records.
The addition of simple gaming elements into any desired behavior is called gamification. And it’s becoming a hot topic. Since the term came about in 2011, Google searches for gamification have skyrocketed.
This can include applying game elements and principles into almost any non-game activity. Gamification is making a splash the fitness world with wearables like FitBit and apps like Strava. Have you ever done a step-counting challenge? Then you’ve done gamified fitness! It’s simple: take any desired behavior and make it fun. The result is that engagement and motivation goes way up when a behavior is gamified.
There are lots of things that make up a game. Applying these elements into a non-game context is gamification. In other words, the elements of gamification make tasks more fun and engaging!
All of these elements are included in CoreHealth's workplace wellness challenges.
Here are some basic, and effective, gamification techniques:
Add any of these gamification techniques to your workplace to see engagement and motivation increase. Lots of employers want a healthier, more social workplace. Changing workplace culture with gamification is easy when you set up a challenge, say an activity or step-counting challenge, and even divide employees into teams. You instantly get a sense of camaraderie and healthy competition. Fitness is suddenly a fun game!
As soon as fitness is fun and engaging, employees are motivated to be physically active, and if there are teams, to work together with their team mates. Add in rewards like badges or levels and you’ve got a viable plan for improved culture and health.
Check out CoreHealth’s ready-to-go activity challenges, complete with maps, levels, badges, competition, and leaderboards – the works.
Of course, simple activity challenges are just an introduction to a full health and wellness program to boost worksite culture, improve health outcomes, and if applicable, lower insurance rates. But it’s a great place to start.
Are you ready to gamify positive culture and improve health in your workplace? Team up with CoreHealth and let’s get started!
CoreHealth Technologies Inc. is a leading all-in-one corporate wellness platform trusted by wellness providers to power their health and wellbeing programs for 3+ million employees worldwide. At CoreHealth, we believe that developing the best employee wellness programs is all about giving providers the right code, design and access to best-in-class innovations. With the most customization, integrations and reliability of any software in its class, CoreHealth’s powerful platform lets users focus on growing great wellness companies. For more information, visit the CoreHealth website or visit our YouTube Channel.