Get Ready to Skyrocket Revenue in Your Wellness Company

Apr 4, 2017

Here we share insights gained working with a multitude of global wellness providers including what works to help these companies grow to become industry-leaders and where there is opportunity to improve.

As a partner to some of the world’s best wellness providers, CoreHealth is always looking for ways to improve our customers’ success. While we do have wellness expertise, our customers are the true experts in wellness. Our strengths are being a nimble, agile, tech-savvy and entrepreneurial technology company. We recognize these strengths and haven’t branched into providing wellness services as a result.

It’s Important to Know Your Strengths

No, this isn’t a CoreHealth commercial! We’d like to offer some insights and tips due to a few revealing experiences that we’ve had in the ‘entrepreneurial arena’.

CoreHealth partners with wellness companies to provide them with leading edge corporate wellness technology that they can brand and re-sell to their clients (e.g. corporations). Our customer list includes wellness providers of all sizes plus insurance companies, benefits brokers, HR Consulting firms and employee assistance providers (EAP’s). However, it surprises us how many end-user organizations (as we call them) come to us directly because they want to use our software.

This blog provides an overview to this series: 4 Ways to Skyrocket Revenue in Your Wellness Company

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During our sales process, we ask several questions to help us qualify our leads including “who is your insurer?” Surprisingly, more than once, we’ve heard it’s one of our very own customers! We also ask “who is your EAP?” and it too has been one of our customers! In fact, prospects have no idea these vendors offer wellness services. It’s very interesting considering the variety of wellness providers who buy our technology to effectively power and deliver their stellar wellness programs. Quite simply, they could just do a better job of telling their clients about these services.

INSURERS, EAPS AND WELLNESS COMPANIES ARE MISSING OUT

We’re talking about quality organizations calling us ranging in size from a few hundred employees to more than 50,000!  This is occurring in multiple countries so clearly it’s not an isolated problem.

Here are some of our assumptions after speaking with these end-user organizations:

  1. Customers do not know that their existing vendors (e.g. insurers, EAP providers, benefits brokers, HR Consulting firms) offer wellness services and customers are not asking them either. How unfortunate! A potential sale gone along with further expanding an existing relationship.
  2. Customers either do not know about wellness companies or do not think to approach them. Once again another missed opportunity.
  3. Customers are easily finding out about our wellness technology even though we clearly state that our market is wellness companies. Our marketing efforts have not gone unnoticed!

Clearly, wellness providers could do more to market to existing customers!

COREHEALTH IS HERE TO HELP

As a result, CoreHealth will be releasing a blog series providing tools and resources to help corporate wellness companies promote their services and build their reputation so they can become the rocket-ready business they want to be.

If you are interested in rocketing your wellness business to a new level, stay tuned. If you want to do it quickly, talk to us TODAY.

Our promise to our customers is to be a lead generator for them.

Stick with us and hear about how to right-size your offerings, use social media to attract more leads, and create a process that ensures your leads are going to be a benefit versus a ball and chain for years to come.

CHECK OUT THE SERIES

Series Overview: 4 Ways to Skyrocket Revenue in Your Wellness Company

1. Skyrocket Revenue: A Wellness Company's Programs and Pricing
2. Skyrocket Revenue: Promoting & Marketing Your Corporate Wellness Company
3. Skyrocket Revenue: Ways for Wellness Company's to Go Beyond the Ordinary Wellness Programs 
4. Skyrocket Revenue: Tailor & Personalize Corporate Wellness Programs

P.S. We are in the process of developing a special one-day course on how to Skyrocket Your Wellness Profits – more details to come.

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Additional Resources You May Like

Check out these other great resources to help you grow your wellness revenue.

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ABOUT COREHEALTH TECHNOLOGIES

CoreHealth Technologies Inc. is the leading corporate wellness platform trusted by more than 1000 organizations, ranging from medium-sized businesses to Fortune 500 enterprises. At CoreHealth, we believe that developing the best employee wellness programs is all about giving wellness companies the right code, design and access to the latest innovations. With the most customization, integrations and reliability of any software in its class, CoreHealth’s powerful platform lets users focus on growing great companies. For more information, explore the CoreHealth website

 
Cindy Danielson

Written by Cindy Danielson

Cindy Danielson is CoreHealth's Marketing Maverick and team leader with a passion for connecting people and technology. In addition to marketing, she has experience as a Benefits Brokers, HR Professional and Project Manager.